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Maker - Norcross

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To my Valentine For you from me ~ Oh how DUCKY it would be If you'd choose a Valentine like me.

4" x 5" (8" x 5" opened)
circa 1950s
French Fold
by Norcross
Marked: 5V240
made in USA


Begun by brother and sister, Arthur D. and Jane Norcross in 1914, Norcross was located at 315 Fifth Avenue, New York City. The company didn't really get going until 1919, after Arthur returned from a stint with the army in France. Methods utilised included copper plate etchings, dry points, gravures and hand coloring on hand-made paper. In addition to greeting cards the company created wonderful gift wrapping.

Still an ongoing concern in the 1950s, they had by then moved to Madison Ave. In the 1970s they relocated again, this time to Pennsylvannia. In 1981 they merged with Rust Craft. After this merger, the Norcross name was likely no longer used. Some of the artists employed by the company include: 

  • Helen Sewell
  • Mildred Boyle
  • Helen Meredith
  • Marie Manners
  • Vivienne Blake McCandless Demuth  (1936-1940)
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 Sources:

The Romance of Greeting Cards, (revised ed of 1956) By Ernest Dudley Chase
Illustrators/Artists page from TheSantis.com (authors of a series of Little Golden Book collector guides)
Smithsonian Institute; Archives, Manuscripts and Photographs online catalog

Artist - JGH

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I'm waiting for the Time When you'll be My Valentine ~ Valentine Greetings

5 3/8" x 3 1/2"
circa 1920s, 1930s
Standing Fold-Out
with peek-a-boo window
marked: Series No 29
J.G.H.
made in USA 



There are several different numbered series of cards marked by the initials J.G.H. All feature figures with similarly drawn features: short, bobbed hair, noses hardly here, and small mouths with blushing cheeks. There are many standing cards that fold in a variety of ways often having peek-a-boo cut-outs or an opening flap. Also to be found are postcards with Diamond - H Line marked on the reverse. Each postcard design is numbered. There are at least eight of them. The cards and postcards appear to date to the 1920s, perhaps into the 1930s.

Who or what those initials may stand for I have not come across. It most is likely an American artist and/or publisher as the cards are usually marked made in the USA.


To My Valentine ~ I bring these flowers to you sweet Valentine To tell you of my love and claim you as mine.   

6 1/2" x 3 1/4"
circa 1920s, 1930s
Standing Fold-Out
with peek-a-boo window
marked: Series No 2
J.G.H.
made in USA



Maker - Louis Katz - 1920s mechanical cards

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 I turn to the Right When I turn to you for my Valentine.

8 3/8" x 6 3/4"
dated 1924
Large Mechanical Flat
made by Louis Katz
in the USA


Louis Katz was  a New York based publisher of cards during the 1920s. I can find nothing to indicate he was an artist himself, but then again, I can't find much for certain at all about this Mr. Katz. Louis Katz was a somewhat common name in the New York area during the 1920s making this task rather complicated.

There is a Louis Katz who had an active art gallery at 308 Columbus Ave in the 1910s and 1920s. This may or may not be the same person. Another likely Mr. Katz became the president of the Quality Art Novelty Co, Inc (located on Long Island, NY) sometime in the 1940s. Quality produced greeting cards and presumably other novelties. Another Long Island Mr. Katz is listed in a 1906 edition of The American Stationer as the floor manager of the Booster Club, an organization of American news companies.

Charles Twelvetrees is the only artist who I know for sure did some work for Katz. The windmill card above is likely a Twelvetrees. Not all the cards are his work however, as the card below illustrates. The cards bear Katz' circular logo that includes a date. So far all I have found have dates in the 1920s. Paper and inks are very nice quality. All the cards may be mechanical flats - certainly the most readily found are. The cards easily stand out for their quality of production and design. Its a shame more isn't known about this publisher.

Over the hurdles, Who's afraid with a Valentine like you, Sweet Maid!

5 34" x 4 1/2"
dated 1926 
Mechanical Flat
 published by Louis Katz

Smoking - Cigarettes on Valentines

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I'm DOG-GONE crazy about you And send this loving TALE - Unless you'll be My Valentine I'll simply HOWL and WAIL.

8 1/2" x 5"
circa 1920s, 1930s 
Mechanical Flat
 Articulated Limbs, Head and Tail
Unusual Smoking Figure

From a box set of mechanical cards to assemble (pieces were to be punched out from a sheet) made by Carrington. Cards from this set do not have Carrington's mark on the back. Box was titled Carrington's Mechanical Material for Making Valentines. The box lid featured a boy in a sailor suit holding a dog by a leash with a girl in a dress holding a cat on a leash. The boy and girl are drawn with articulated limbs just like the finished cards in the set, but are not the same as the boy and girl cards in the set. The set included a clown, a cat in a clown-type outfit, a boy holding a toy boat, a girl in frilly reddish dress and bonnet holding a heart and this smoking dog. All have articulated limbs. There may have been other figures included in the set, but these are the ones I am certain were part of it.



 To my Valentine

2" x 3 7/8"
circa 1910s
smoking cupid
by Jason Freixas
(a few sources spell the last name differently, moving the 'i' to the other side of the 'x': Jason Frexias)
flat
made in Germany

Please don't BAIT me Valentine!
To LAND me you won't need a hook, line or sinker - All I want is affection - Start usin' your thinker!

3" x 4 1/8"
circa 1940s
made in USA

Writing - Typewriters, Pens and Pencils

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 I'll put down in INK exactly what I think - I Love You - Please be My Valentine

4 1/4" x 4 1/4" (6 1/2" x 4 1/4" opened)
circa 1940s
Modified French Fold
made in USA


Be Mine You're just the TYPE for me!
3 1/2" x 4"
circa 1930s, 1940s
Flat
made in USA



You're just my TYPE Valentine.
circa 1950s
A-Meri-Card
Flat
made in USA

Make-Up, Perfume and Beauty Themes

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Why don't you MAKE UP your mind to be my Valentine.

3 1/4" x 4"
dated 1939
Flat
made in USA




 Fixin' to be your Valentine!

3 3/4" x 3 5/8"
circa 1950s
Flat
 by Hallmark


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See Also:

Sports - Weight Lifting

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 Let's not be DUMBELLS Let's be Valentines!

5 3/4" x 4 1/4"
circa 1930s, 1940s 
 Mechanical Flat
 made in USA

Scouting For Love - Girl and Boy Scouts

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To One I Love

2 7/8" x 2 7/8"
1920s, 1930s
marked: Made in Germany
Flat

This is my Signal Be My Valentine.

2 7/8" x 4"
circa 1930s, 1940s
Nostalgic uniform is more like those of the 1910s and 1920s
Mechanical Flat


Scout with Message on Heart.

Child in Scout-type Uniform
Folding Stand-Up Card


Cleaning Up - Household Chores

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To my Valentine ~ I'm asking you my Valentine TUB-be.

3 1/4" x 4 1/2"
circa 1930s, 1940s
 Single Fold

Come CLEAN now and say you'll be My Valentine.

4 1/4" x 4"
circa 1930s
Mechanical Flat
made in USA

This line of mine Will tell you true How very much I think of you My Valentine

3 1/2" x 3 7/8"
dated 1935
Flat
marked: made in USA

AIRING that good old greeting - Be My Valentine!

3 7/8" x 3"
circa 1930s
cleaning rug
flat

This should SWEEP you off your feet.

3" x 3"
dated 1935
figure with broom

My Life would be a VACUUM without you Valentine
3 7/8" x 3"
made in USA
vacuuming with canister-style vacuum


 I've got a PRESSING question For you, Dear Valentine ~ I like you very much, and so - I want you to be mine!

5 5/8" x 4 1/8" (flat)
circa 1940s
ironing on ironing board
by A-Meri-Card
#229

Carnivals, Fairs and Amusement Park Rides and Games

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Can't we SWING along Together? To My Valentine.

3" x 4"
dated 1950
 Standing Fold-Down
 made in USA

Maker - Golden Bell

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How'm I doing, Valentine. Words fail me at a time like this, But here's a SIGN you just can't miss.

4" x 5" (5" x 7" opened)
dated 1945
Modified French Fold
made in USA
by Golden Bell
marked: P-7115-B

Chalk me up for your Valentine It's just as plain as ABC That you're the Valentine for me!

8" x 3 3/8"
circa 1940s
Standing Fold-Out
by Golden Bell
made in USA
marked: P 7127-D
with a '5' in a circle above the GB Bell logo



I have just one thing to say, Please be my Valentine Today.

3 1/8" x 4 1/2"
circa 1930s, 1940s 
 Flat
 made in USA
 by Golden Bell
 marked: 7081c

Animal - Mouse, Mice

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To My Valentine - It's a CRACK-UP but I'll stick to You.

3 5/8" x 4 3/8"
circa 1930s 
 Mechanical Flat
 made in USA
 marked: No. 211-2



The popularity of both Disney's Mickey Mouse and George Herriman's Krazy Kat led to an awful lot of valentine graphics in the 1920s through the 1940s featuring little black mice. Most of these are not officially associated with either Mickey or Herriman's Ignatz character, but rather are other artists jumping on the bandwagon of a popular cartoon figure. From the beginning Disney was keen on marking his creations as part of his 'brand', so even the very early cards featuring his characters are marked (usually with a WDP for Walt Disney Productions along with a date). 

Herriman was not so inclined, so the cards that get identified as Ignatz are not necessarily marked as such - perhaps none are. Given that he started his comic strip in 1913 (1910 if you count the characters' debut in The Dingbat Family strip) when such markings on cards were not the norm in the industry as became the case later on, this wasn't unusual. It does make it harder to know for sure if a particular mouse on a card is really meant to be Ignatz or is merely an imitator riding Herriman's coattails. It is even possible that there were no officially released valentines with Herriman's characters, just a lot of copy cats doing a really good job at evoking his style. While Herriman's strip was long-running, it was never as wildly popular as Disney's work. Rather, his comic was very popular within a certain creative class, having quite an impact on other artists within the comic field and beyond.

Even someone as successful as Charles Twelvetrees made quite a few cards with mice in the mid-1930s to mid-1940s. His mice are definitely a bit more "stick-like" in how they were drawn than say his dogs, elephants or other animals. That's not to say he was "ripping off" these characters, but rather following a trend. 

This type of "borrowing" can be found elsewhere in the greeting card industry too (and beyond - what we see done in cards is nothing compared to the copying rampant in the glass collecting field for example). At the time, I suppose the odds of being caught at this were relatively low and copyright laws prior to the 1930s were not what they are today even if one were nabbed. Plus, there is certainly nothing illegal or even necessarily unethical with an artist recognizing that people like little black mice with skinny legs and big shoes and then drawing their own take while the fad lasts. It's a fine line between homage and outright copying - and Disney was smart to see to it that his version could always be distinguished from the pack.



Goodness Gracious My-Oh-Me! I like you lots, that's plain to see Be my Valentine.

6" x 4 3/4"
circa 1930s
anthropomorphized mouse
flat

Artist - Ellen Calpsaddle

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Love's Fond Message ~ St. Valentine's Greeting.

6 7/8" x 6 3/8"
circa 1900s - 1910s 
 Standing Fold-Out

Ellen Hattie Clapsaddle was born to Dean L. and Harriet Beckwith Clapsaddle during the American Civil War on January 8, 1865 (although some sources state the year as 1863). Her family was well-to-do enough that she completed secondary school at Richfield Springs Seminary in Richfield Springs New York at a time when most Americans' education ended by 8th grade. She went on to study art at New York City's Cooper Institute in the early 1880s (roughly from 1882 - 1884). After this, she returned to her birthplace of South Columbia, NY, where she gave art lessons, painted commissioned work and began free-lancing, with her art soon adorning all sorts of sundries from calendars to decorated china.


 Cupid's Token of Love.

6 5/8" x 10 3/4"
dated 1915
 Flat with Easel Stand
This clown can be found on a variety of cards from the 1910s including postcards and has also been reproduced fairly extensively making appearances on fabric blocks, wooden displays and a variety of decorative items.

By 1898 she was in the employ of International Art Publishing Co. It is for them that many of her most sought after postcards were created. Like  Frances Brundage, key to identifying her work on die-cut greeting cards is knowing her signed work on postcards. Many of the characters, or variations of them, and even some of the complete scenes portrayed on postcards appear again and again on the die-cuts used in standing fold-outs, dimensional pull-downs, or enjoyed just on their own. There are somewhere over 3000 known different signed postcards by Clapsaddle.


To the One I Love ~ Accept this humble gift of mine, And take me for your Valentine.

3 1/2" x 5 1/2"
dated 1924
 Postcard

Signed by Ellen Clapsaddle
with Wolf logo
marked: 252
made in USA

Soon after the turn of the century (anywhere from 1906 to around 1917 depending on which source you believe) Clapsaddle moved to New York City and began a close (or closer may be more accurate) association with Wolf Publishing Co. While she was not their only designer, she was their most prolific by far and may have been the only designer they employed during some (many?) of the years she worked for them. 

Wolf had been founded in Philadelphia, PA by brothers Edward, Isaac, and Gustave Wolf back in 1879. Along with the Art Lithographic Publishing Co headed by Samuel Garre, they formed the International Art Publishing Co to handle all of their postcard work beginning in January of 1896. This was the company, a subsidiary of Wolf, that Clapsaddle had worked for beginning just a few years after its creation. Reading some versions of the life and artwork of Clapsaddle can be a bit confusing because this relationship between International Art Publishing Co and Wolf and Co is not made clear. Some accounts seem to imply that Clapsaddle was a founder of Wolf, with Wolf coming into existence in the 20th century, which is not correct. Clapsaddle may have come to own a financial interest in Wolf, but this was a company already in existence prior to her involvement.


To the One I Love ~ I love you, little Sweetheart mine, And want you for my Valentine.

3 1/4" x 4 3/4"
circa 1920s
 Flat

attributed to Ellen Clapsaddle
marked: 458
made in USA
Likely a Wolf Card

At some point she moved to Germany where the printing for the postcard and greeting card industry was done at the time. There are many stories of her being stranded in Germany during WWI and rescued from there, destitute and possibly emotionally devastated, by one of the Wolf brothers (which specific brother is not specified in any of the accounts I've read). Given that there are plausible claims of her work for Wolf continuing well into the 1920s and that it is in these accounts of the stranding in Germany that I find the confusion of information regarding Wolf and Co/International Art Publishing as mentioned above, this may be an apocryphal tale. It is an awfully compelling story and may very well be true, but one for which I have not found any real supporting evidence. Granted, wartime circumstances could explain the lack of "proof," but the swirl of misinformation around the publishing companies does leave one unsure. 


Be My Valentine ~ Though clouded the sky and storm does whine, In my heart shines love for my Valentine.

9" x 7 5/8"
circa early 1900
by Ellen Clapsaddle
The same figures appearing on this die-cut card can be found on postcards
Card has easel stand on the back the bottom of which is seen above under the heart at their feet.

What is known for certain is that the war did devistate the card publishing industry in general and Wolf and Co was no exception. Soon after the demise of the company (around 1931), Clapsaddle entered the Peabody Home of 1000 Pelham Parkway, NY (around 1932), where she died just one day short of her 70th birthday on January 7th, 1934.


Love's Greeting ~ I have to join two hearts in one, And wish this tender task were done.

3 1/4" x 4 3/4"
circa 1920s
 Flat

attributed to Ellen Clapsaddle
marked: 458
made in USA
By Wolf and Co

Something to watch out for in your quest for cards by Clapsaddle are the reproductions - many of them by now vintage in their own right as some date to the 1980s - by companies like The Old Print Factory, Merrimack Publishing, and Shackman. Most that I have seen are clearly marked as by the company making that reproduction on the backside of the card. These cards are not without value, but certainly not as desirable as the original ones.

As a note, many of the dates given here are approximate and may not be exact. There is a lot of disagreement between sources on everything from Clapsaddle's birth year, to when she began working for International Art Publishing, the demise (and start) of Wolf Publishing, etc. I do find the information regarding the relationship between Wolf and Co and International Art Publishing to be credible which supports the earlier date (19th century) for the creation of Wolf Publishing and that it was already well-established before Clapsaddle began her relationship with that company. The source for this information comes from page 1245 of The Publishers Weekly, Vol 48 from December 28, 1895:


New York - Wolf and Co., of Philadelphia, and Samuel Garre, the manager of the Art Lithographic Publishing Company, have organized the International Art Publishing Company, Limited, and this new company will open up for business in the new building at Nos. 3 and 5 Waverley Place, two doors from Broadway, New York, on January 1. This company will take over the Christmas card and souvenir business of Wolf and Co. and of the Art Lithographic Publishing Company, and besides these will have a number of other lines. Mr. Garre will have the management of the new company.





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Companies Clapsaddle is known to have worked for:

International Art Publishing Co
Wolf Publishing Co
Raphael Tuck and Sons
Stewart and Wolff
J. M. Jackson and Son
Hammond Publishing Co


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Sources:

Ellen H. Clapsaddle Signed Postcards - An Illustrated Reference Guide by Ellen H. Budd
Valentine Treasury - A Century of Valentine Cards by Robert Brenner
Publishers Page from MetroPostcard.com

Artist - Jessie Louise Taylor

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POP! Goes the Question.

4 7/8" x 4 1/4"
circa 1920s/1930s
by Jessie Louise Taylor
for Carrington



Jessie Louise Taylor is best known for her paper doll series from the 1920s, Twins Around the World. The series featured her double-sided Fold-Away figures with unique clothing cleverly made to fold around both sides of her characters. It was inspired by the Twin books for children written by Lucy Fitch Perkins.

The series first appeared in the Ladies Home Journal between January and October of 1922. Dover reproduced the series in a single book in 1989. 

Taylor also created images for advertising in the 1910s. Her valentines appear to date from the 1920s to the 1930s. Little has been published about the artist and her life. I have found several Jessie Louise Taylors on genealogical sites that that are the right age to be possible creators of these images, but not enough information to be able to pin down which one, if any, may be this artist. I would encourage readers with any additional information regarding this illustrator to leave a comment. 

You are my Love Song ~ I Love You.

mechanical flat
circa 1930s
by Jessie Louise Taylor


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Companies Taylor is known to have worked for:


  • Whitney
  • Carrington
  • AC Co (American Colortype Co)

Maker - Beistle: Maker of Paper Puff/Honeycomb Cards

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 A Token of Love

Standing Paper-Puff
circa 1920s 
Made in USA
by Beistle 

 Valentine Greetings

Standing Paper-Puff
circa 1920s 
Made in USA
by Beistle


 Loving Greetings

Standing Paper-Puff Basket
circa 1920s 
Made in USA
by Beistle


  To One I Love

Standing Paper-Puff
circa 1920s 
Made in USA
by Beistle


  To One I Love ~ Valentine Greetings

Standing Paper-Puff
circa 1920s 
Made in USA
by Beistle

 My Valentine

Standing Paper-Puff
circa 1920s 
Made in USA
by Beistle

At the Garden Gate

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To My Valentine

Boy on Gate or Fence
circa 1920s, 1930s
Standing Fold-Out
made in Germany

Loving Greetings Valentine

4 3/4" x 3 1/2"
circa 1920s, 1930s
Pop-Up
made in USA
Part of a series
marked: 1306 Val. Cut Outs 6 Des.


Turn over a new LEAF, and LEAVE your heart for me, Valentine.

5" x 6"
circa 1930s
Standing Fold-Out
made in USA

Professions - Office Work, Accountants, Secretaries: Office-ial Lovers

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Ledger Feb 14th You're ONE in a MILLION - One in a Billion - To My Valentine.

3 3/4" x 5"
circa 1940s
Mechanical Flat
made in USA


Let me BALANCE your love My Valentine.

Figure with Ledger
circa 1930s, 1940s
Pop-Out

Box-Style Standing Cards

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Box-Style fold-out cards were sometimes used as place-markers at Valentine's Day parties.

I've sought my love all over town, Dear Valentine, don't turn me down.

4 1/2" x 2 3/4"
circa 1920s, 1930s
Standing Box-Style Fold Out

This one is a nostalgic card, with figures wearing clothing dating to an earlier time


To My Valentine.

Figures with Flowers
circa 1910s, 1920s
Standing Box-Style Fold Out

Made in Germany

Victorian to Deco - Honeycombs/Paperpuff

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To My Valentine ~ Don't Monkey with My Heart

8 5/8" x 6"
with brown paper-puff/honeycomb
circa 1900s-1910s
missing small wooden dowl that is held back by monkey's feet
marked: Printed in Germany

To My Valentine

Couple under Arch
with red paper-puff/honeycomb
circa 1900s-1910s
Stand-Up

made in Germany


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See Also:


Maker - Meek, 19th Century English Maker of Valentine Cards

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 If Thoult Be Mine ~ If thou'lt be mine, The treasures of air, Of earth and sea, Shall lie at thy feet, Whatever in fancy's Eye looks fair, Or in hope's sweet music Sounds most sweet Shall be ours, If thou'lt be mine, love.

3 5/8" x 4 5/8"
with paper lace made by Meek
circa 1850s-1860s
printed insert is glued to card back
paper lace is embellished with scraps



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